Every January I love attending the Product of the Year awards night, where Britain’s next top products are revealed. Sadly this year it was not possible to be there in person, but I loved the virtual awards night presented by the lovely Sally Philips who made me laugh so much! Check out the Virtual Awards Night!
10,000 consumers vote for the most innovative consumer products of 2021
As the UK’s biggest and most comprehensive study of product innovation, the winning products represent key consumer wants and habits – a unique barometer of buying patterns and behaviour in the UK.
Next time you are in the shop, look out for the famous logo to help you pick the best & most innovative products on the market!
No/Low alcohol, continues to grow in popularity with the sector enjoying year-on-year growth with exciting new products emerging with complex flavour palettes to rival alcohol brands. Product of the Year winner and the aptly named, SMASHED Pale Ale, is so convincing you might forget its alcohol count is close to zero.
Healthy mind, healthy body, healthy brands
The last year has been a sedentary period for some, but for others, it has been an opportunity to work on our health and fitness. It’s a mood that has been reflected in Product of the Year’s winners list with graze Super Snack Cereal Bars for kids (50% reduced sugar) winning an award and the craze for fermented goods is evidently still on the up as Good Earth Kombucha took home a Product of the Year Award.
Alternative diets are fast becoming mainstream. According to a Kantar report on the Free Food sector, an estimated two million Brits are living with food allergies and intolerances. Arla’s Lactofree Organic Semi Skimmed Milk Drink won in the dairy alternative category and Herbalife Nutrition Tri-Blend Select took first place in the nutritional supplements category.
Today, consumers are becoming increasingly aware of their impact on the environment. Fortunately, many brands are taking note and finding new ways to create products that leave less of an imprint on the world. Cif Anti-Bac & Shine Range leaves minimal waste, packaged in an eco refill spray bottle.
The packaging is key to sustainable consumption and with the rise of refill stations in local shops, at supermarkets and online, the future is looking greener. Unilever brand Persil’s Liquid Laundry Detergent impressed the 10,000 UK consumers who voted the plant-based stain remover a Product of the Year winner – signalling a wider move by the industry to become more sustainable.
“Innovation comes in all shapes and sizes and in what has been a challenging year for everyone, we have seen brands big and small step up and stand out for some truly exceptional products” Says Helga Slater, MD, Product of the Year “From the small, incremental improvements made by established brands to those breaking new ground, we are happy to once again be able to shine a light on the very best product innovation and we are thrilled for all the winners.”
WIN A Product of the Year 2021 Goodybag Worth over £180
As every year, I have teamed up with the Product of the Year to be giving you a chance to win one of these amazing goodybags, containing a selection of winning products!
UK 18+ entries ONLY!
Enter via the Rafflecopter widget below.