How to beat the “January Blues”? Well for me it’s always done by the excitement to be invited to the Product of the Year Awards night in London at the end of January. I have been part of the jury since 2013 and absolutely love celebrating the most innovative products on the market.
This year the show was hosted by comedian and presenter Patrick Kielty at the Sheraton Grand on Park Lane. Listening and dancing to the songs from the amazing Sophie Ellis-Bextor was definitely the cherry on the cake for me. As every year, I had a good laugh with my lovely mate Monica Costa from London Mums who is also once of the judges.
What is my role as one of the judges?
Every September I attend the so-called Jury day and score a selection of products on how innovative they are, if I like the product, if I think consumers would like the product and can also comment on each product.
Shoppers Vote. Sales Increase.
All the judges’ answers then help choose the products that go to the general public to be voted for. Then it’s all in the hands of the public to vote for their favourites.
January’s awards then reveal what products had the most votes ( chosen by more than 10,000 UK consumers) and these are crowned “The Product of the Year” and can display this very special logo on their winning product, so don’t forget to be looking out for this next time you go shopping!
Consumer 2020 Trends
Health and well-being products look set to dominate the supermarket shelves with a number of healthy eating products named Product of the Year including: Kellogg’s W.K. Kellogg vegan-friendly Plant Protein cereal; Richmond’s first-ever meat-free sausage; NESCAFÉ Gold’s dairy alternative lattes and Optimum’s Rocky Road protein bar.
And it’s a trend reiterated by research conducted by Product of the Year in association with the world’s leading research group, Kantar, in November last year with more than one-third of UK consumers (35%) stating that they are more likely to choose products that have a positive impact on their health and well-being.
Consumers choose green
Brands continue to innovate to deliver the very best eco-friendly products with ethical sourcing and responsible packaging key factors. Worthy winners who will have permission to use the influential and iconic Product of the Year winners red logo include:
Unilever’s groundbreaking Cif eco refill which, with its 10x concentrated Cif eco refill, enables a Cif bottle to be reused for life thus reducing the plastic footprint of each product by 75% and the truly innovative bamboo sourced The Cheeky Panda wipes.
With increasingly busy lives, ‘ease of use’ is a primary determining factor in consumers choosing one product over another with a number of brands rising to the challenge and scooping a coveted Product of the Year award in the process:
Premier Foods has come up with an ingenious Sharwood’s Katsu Curry Wrap Kit; Kraft Heinz have shifted from can to pouch with their innovative Creationz range; leading wine producer Concha y Toro have brought O’jos to the market – a portion-controlled spritz-style wine drink in a can and Arla Food’s have listened to the concerns of the consumer regarding ease of use and have introduced the Lurpak Butterbox.
Win a Product fo the Year 2020 Goodybag
As every year, I have teamed up with Product fo the Year who have very kindly offered one of their unique goody bags worth over £260 to one lucky reader.
If you would like to enter, please follow the instructions in the Rafflecopter widget below.
UK & Ireland 18+ only!
Good luck!
Images photo credit @SimonWilliams
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I’d love to win because of all the amazing products!!! I love VANISH stain remover 😀
I’ve been interested in the awards for a number of years now because I love trying out new products and hearing what others think too, so I’d love this so much! Thank for the chance.
I’d love to win as there’s so many fab products I love and would love to try and share with my family thanks for the chance x
Would love to win as there is such an amazing variety of products that I would love to try.
I’d love to win cause I’d love to try all these amazing products!
I would love to win as there are so many quality products there that would be so helpful to my family
I love trying out new products so this would be amazing x
It’s a great opportunity to try new products which could lead to a change in my shopping habits – when I find something I like I tend to be loyal which can restrict trying new things
I’ve tried some of the products but not a lot of them so would love to try out the market leaders!
To get a chance to try a load of new products!
I would love to try out some of these products, I have heard loads of good things about a variety of the products in the bag.
Would be fantastic to win so many great products especially the ones I have never tried before so thank you for the chance!
I would love to win because it would be like Christmas to receive this hamper! So exciting!
I’d love to try out some new stuff! 🙂
I would love to win so I could try all the products included.
What a fantastic giveaway! Thank you for the chance!
I would love to win to sample all the fab products every one is raving about!!!
This is fantastic prize 🙂 So many great products. I would love to have an opportunity to try them all.
With a just turning 2 year old and a baby at 7 weeks I don’t have the time I had to seek out decent, recommended products on our weekly shops. It would be great to win to have a whole host of good suggestions to consider! X
I would love to win to try out all the fab products 🙂
my family love trying new products. wiining product of the bag would be an amazing treat for us to share
sorry one finger typing too fast…lol
I love to try new products and this is a great way to achieve this, with out taking the risk of buying something we might not like
Lots of fab products for my family of six Xx
What a fab prize
To try allnthe winning brands – its mega
I love to try new products and there are so many here that I could share with my family!
Because it looks like such a great selection of amazing products!
I love trying new products and old favourites too.
I’d love to try all these products, especially knowing they all come highly recommended!
I’d love to win to try out so many well-known trusted products
@pink_lady123
I’d use absolutely everything in this Prize & it would help out with the pennies spent on a regular shop
Wow I always enter your product of the year giveaways, How exciting! I would love to win because the products look brilliant and I really like trying out new products.
There are so many great products in there and I’ve always wanted to have one of these to go trough and try lots of different products! 🙂
I’d love to win because these products sound great.
Some useful things we all need and then some treats, rather like me own weekly shop. Treats the best bit
It would be a great chance to try out lots of things i’ve never bought before.
What a fab bundle of goodies, top quality products that will come in very handy!!!
I would love to win as get very excited discovering products I’ve not used before
Id be over the moon to sample all these amazing products! Xx
top recommended products to treat my family
Love to win to try all these fabulous product. Wonderful range.
There is a huge amount of fabulous products, some which we would not normally buy and there is some products i havent even tried, so this would give me a good chance of trying them and filling my cupboards
I would like to try all of the different products. I might find a new favourite.
I have always wanted to win one of these as they’re full of everyday products that I could use. Would sure save my money and let me try lots of new things x
Id love to win as so many fab products and some I have not tried before
Great selection of products that I would like to try.
It would be magical for my little family
There are just so many great products Obknow and love and a few new ones I am curious to try.
I want to win just for all the cool goodies in the collection!
Some of these products are already my favourites but I’d love to try some of the others
All the products look very interesting, some I’ve not tried before and look good
I’d love to win as I’m always on the lookout to swap brands and try new things!
I would like to win as I really do like trying new products, and also like to try before I buy.
Some of these products I already know and love, others I would love to try. Great prize…
Because it would be so exciting to open it all and try new things!
It’s a great chance to try new products. My daughter would benefit from any winning baby/toddler products for my granddaughters
I would love to win as this is something that helps the budget & the whole family gets to benefit!
This honestly would be amazing to win so many great products that all of my family will benefit from
wow fab prize
Would love to win a great selection of products, to share with my family, we love to try new food , drink and household items, and share our thoughts with friends and family
Would love to try all the different products it would be like Christmas
There’s loads of stuff here that I haven’t tried, and I’d really like to. And some old favourites that I know I’d enjoy
Brilliant prize – who wouldn’t want to win and be able to try all these products?
I would love to treat my kids to all these lovely goodies!
This would come in very handy because I use lots of those products!
It would be really great to try lots of different products that you already know are well liked!
This would be an absolute dream! I was so excited to see some of my absolute favourite products win this fantastic accolade, including Bio Oil Dry Skin Gel and Nescafé Azera Coffee bags! There are also so many amazing brands and products within this goody bag that I’d love to try and this is the ultimate opportunity for that. I’m sure they’ll soon become staple items in my house!
The awards ceremony looked incredible. Congratulations to all the winners – I can’t wait to see the winning products proudly displaying the iconic ‘Product of the Year’ logo next time I’m shopping!
I would like to win as there are a number of products that we have not tried before.
Love to try new and innovative products there are some fab brands in this amazing goody bag.
It would be exciting to open it up and try all the new goodies. It would be like having christmas again!
There are some products here I already use and love and lots that I would love to try x
love the opportunity to try products for myself
Love to try all the fantastic products and to discover new favourites
I would love to win so i can try lots of new products and see if there are any that will make it on to my weekly shopping list
Great prize! Such a fabulous range of goodies, perfect to share with my family.
I would love to win as it would be so much fun to go through everything and try lots of new things
would love to win
I would love to try the products!
I’d like to win to be able to give all these great products a try.
Love new products i havent used before
It’s a great opportunity to try some new products.
Love to try out new products
I would love to win this prize as it is a lovely opportunity to try some new products that I have never tried before.
I’ve always kept an eye out on the Product of the Year awards every year to see which products win to see if I’ve tried them or not, I’d love to be able to win a goody bag for myself and try all the things that I haven’t already
chance to try new products
I’d love to win as it would be great to try lots of new products!
I’d like to win so I can try out lots of new things
Lots of new products that I have yet to try but look like they could become family favourites
would love to try all these different products thankyou
I’d love to win and try some new products that I wouldn’t usually buy.
I would like to win so I had a chance to try all the innovative products that have been selected as product of the year. Some of the brands ive not heard off, so it would be a great opportunity to try.
Would be nice to try some of these products for myself to see what they are like 🙂
A lot of great products, not tried them all.
I would love to try all the Products of the Year
Some amazing products some I haven’t used yet but would love to try
always wanted to see inside one of these for real!
some amazing products that all the family would love
Being honest, i was made redundant, so this would be such a great help, many thanks
I would love to try out some of these fantastic new products!
i love trying out new things
so many fantastic brands i havent tried!
It’s great to win all these goodies, it’s a brilliant chance to try out new products and share with friends and family but it also feels like Christmas
I would love to win to try out some great products,
Great products and some new ones that I would like to try out.
There’s some amazing products here and having a house full of the products voted best of the year would be a dream!
I would love to win as there are some great products to try there ans share with my family.
I’d love to win this to try all the products! There’s some lovely things in there that I would love to try!
Some great products there I’d love to try
I would like to try all the different stuff.
I have see these goodie bags over many years and always would have liked one – such a variety of prducts I would love to try
I would love to try some of the products
I’ve been trying to win one of these as it’s full of useful products 🙂
I would love to win this as i love trying new products out
I love trying new things and there’s a lovely array of products to sample.
I would love to try all the the products considered to be best in their category, would hopefully find some good new products to use!
Be good to try top rated products
I’m often hesitant to buy new products in case it’s a waste, but I know I’m missing out on finding new products I might like, so I’d love to have this goody bag for the opportunity to test everything!
I would love to win one of these fantastic prizes, it would feel like Christmas .
This would save my wife a fortune.
I’ve always fancied one of these bags as there are so many new and interesting products in them.
Would love to win as full of amazing products and as treats for the family
I’d like to win because I am curious to try the products that I haven’t come across yet, plus the ones I already have are always useful, so will always need more
just looks like an amazing salection of products! love trying out new products
What a lovely way to discover so many great products would love to try some of the cleaning products.
Would love to win to try some products that we don’t normally have
I would like to win so that I can try out new products
Would love to try some of the different products!
I’d love to win because there are a lot of my favourite products in the prize
So many goodies in there, I’d love to try some of the stuff I’ve not yet tried from it 😀 I’d love to win to feel all producty haha
Would be great to discover new products and a treat for the family
Lots of top recommended products to treat my family to!
So many great product I love but others I haven’t tried yet, being on a budget it’s hard to choose product that are a little bit more expensive incase you don’t like them and you’ve just wasted money you couldn’t really afford. To win would give me the opportunity to try the products and if I like them to factor them into my budget so I can buy them again.