How to beat the “January Blues”? Well for me it’s always done by the excitement to be invited to the Product of the Year Awards night in London at the end of January. I have been part of the jury since 2013 and absolutely love celebrating the most innovative products on the market.
This year the show was hosted by comedian and presenter Patrick Kielty at the Sheraton Grand on Park Lane. Listening and dancing to the songs from the amazing Sophie Ellis-Bextor was definitely the cherry on the cake for me. As every year, I had a good laugh with my lovely mate Monica Costa from London Mums who is also once of the judges.
What is my role as one of the judges?
Every September I attend the so-called Jury day and score a selection of products on how innovative they are, if I like the product, if I think consumers would like the product and can also comment on each product.
Shoppers Vote. Sales Increase.
All the judges’ answers then help choose the products that go to the general public to be voted for. Then it’s all in the hands of the public to vote for their favourites.
January’s awards then reveal what products had the most votes ( chosen by more than 10,000 UK consumers) and these are crowned “The Product of the Year” and can display this very special logo on their winning product, so don’t forget to be looking out for this next time you go shopping!
Consumer 2020 Trends
Health and well-being products look set to dominate the supermarket shelves with a number of healthy eating products named Product of the Year including: Kellogg’s W.K. Kellogg vegan-friendly Plant Protein cereal; Richmond’s first-ever meat-free sausage; NESCAFÉ Gold’s dairy alternative lattes and Optimum’s Rocky Road protein bar.
And it’s a trend reiterated by research conducted by Product of the Year in association with the world’s leading research group, Kantar, in November last year with more than one-third of UK consumers (35%) stating that they are more likely to choose products that have a positive impact on their health and well-being.
Consumers choose green
Brands continue to innovate to deliver the very best eco-friendly products with ethical sourcing and responsible packaging key factors. Worthy winners who will have permission to use the influential and iconic Product of the Year winners red logo include:
Unilever’s groundbreaking Cif eco refill which, with its 10x concentrated Cif eco refill, enables a Cif bottle to be reused for life thus reducing the plastic footprint of each product by 75% and the truly innovative bamboo sourced The Cheeky Panda wipes.
With increasingly busy lives, ‘ease of use’ is a primary determining factor in consumers choosing one product over another with a number of brands rising to the challenge and scooping a coveted Product of the Year award in the process:
Premier Foods has come up with an ingenious Sharwood’s Katsu Curry Wrap Kit; Kraft Heinz have shifted from can to pouch with their innovative Creationz range; leading wine producer Concha y Toro have brought O’jos to the market – a portion-controlled spritz-style wine drink in a can and Arla Food’s have listened to the concerns of the consumer regarding ease of use and have introduced the Lurpak Butterbox.
Win a Product fo the Year 2020 Goodybag
As every year, I have teamed up with Product fo the Year who have very kindly offered one of their unique goody bags worth over £260 to one lucky reader.
If you would like to enter, please follow the instructions in the Rafflecopter widget below.
UK & Ireland 18+ only!
Images photo credit @SimonWilliams