I have had a chance to be part of the Product of the Year jury since 2013. I love anxiously waiting for the winners to be revealed at the awards ceremony, which crow the best products from the last year, as voted for by the British public.
Not only it was a night full of excitement, but also great food, wine and laughing with my jury friend Monica Costa from the London Mums online magazine.
This year a great entertainment was guaranteed when Sally Phillips stepped on the stage! My jaws were aching from laughing!
The research found that in these economically uncertain times, a competitive price is the most important factor affecting the products we put in our shopping baskets.
Half (49%) of respondents named cost as the primary purchase driver, while 30% stated a product’s health credentials are the most important consideration for them.
Only 12% of people questioned cited convenience as being of prime importance and even less (5%) were swayed by environmental factors.
To my big surprise, when it comes to trying new products, nearly two thirds (60%) prefer to turn to friends and family for product recommendations.
The famous Product of the Year logo, which was awarded to over 50 standout products last week, helps signpost the public to the best goods on the shelves, to give shoppers more confidence in what they are buying.
Product of the Year at a glance:
- Established over 30 years ago in France
- Currently in over 40 countries around the world and growing
- Is an award for FMCG innovation including product function, design and packaging
Win a Goodybag Worth Over £220
As every year, I have teamed up with Product fo the Year who have very kindly offered one of their unique goody bags worth over £220 to one lucky reader.
If you would like to enter, please follow the instructions in the Rafflecopter widget below.
UK & Ireland 18+ only!
Good luck!a Rafflecopter giveaway
Images photo credit @SimonWilliams